My professional experience as an in-house designer in the CPG industry and with small business clients involves packaging design, digital design, print, prepress, physical mockups, photography, videography, video editing, logo design, branding, and website creation. (and more!)
Packaging Design
My work as a solo in-house designer allowed me to create artwork for big brands like Dreft, Febreze, Kandoo, Tide, Bounce, Downy, Pampers, and more. From concept to market, I make sure to follow brand identity, take into account results from consumer research, and work closely with the marketing team, research & development, quality and legal to create powerful designs that work for everyone. After the artwork development phase, I ensure they print accurately by attending press approvals, color matching, and following through the entire journey so that the end result is ideal on both retail and digital shelves.
Before
After
This refresh of Dreft Laundry Stain Remover was selected to be featured in The Best Plant and Vegan Product Packaging Designs by DesignRush, a platform known for promoting the best designs.
Below are more examples of how I executed Dreft’s visual refresh, as well as packaging of Kandoo, Downy, and Febreze that I have designed.
Digital Design
I also have experience creating assets for the digital world, including online retailers such as Amazon or Walmart.com – I’ve created assets for social media, display ads, brand stores, and websites too.
Branding/Small Business
I’ve also worked directly with clients to create branding and design their websites.
