Design

Versatile Designer:

Packaging, Branding, Digital, Print, Photography, Videography, and More for CPG Brands and Small Businesses

Packaging Design

As an experienced in-house graphic designer, I’ve worked with leading brands such as Dreft, Febreze, Kandoo, Tide, Bounce, Downy, and Pampers. I specialize in creating compelling packaging and artwork, managing the entire process from initial concept to market launch. My designs align with each brand’s identity, incorporate consumer insights, and are developed in collaboration with cross-functional teams, including marketing, R&D, quality assurance, and legal.

I also ensure production excellence by attending press checks, overseeing color matching, and monitoring print processes. This hands-on approach guarantees flawless results that stand out on both retail shelves and digital platforms.

Before

After

This refresh of Dreft Laundry Stain Remover was selected to be featured in The Best Plant and Vegan Product Packaging Designs by DesignRush, a platform known for promoting the best designs.

Additional Design Projects: Packaging and Labeling for Everyday Products

Kandoo Wipes 400ct packaging featuring basic design on a white background.
Kandoo Wipes 240ct packaging with clear labeling and vibrant colors.
Kandoo Wipes 42ct film packaging with clean, minimal design.
Kandoo Wipes 144ct packaging with colorful design on a white background.
Dreft 25oz detergent bottle with consistent branding elements, reflecting the updated brand identity.
Dreft 24oz All-Purpose Cleaner bottle featuring the updated brand design for uniformity across all Dreft products.
Dreft 10ct To-Go Stain Remover Wipes packaging with the refreshed brand identity for consistency across the Dreft product line.
Dreft 18oz Dish Soap bottle with consistent brand design, reflecting the refreshed Dreft identity.
Dreft 24oz Fabric Refresher and Odor Eliminator bottle with updated brand design for consistency across Dreft SKUs.
Febreze 50oz 2-in-1 Stain and Odor Eliminator bottle with clear labeling.
Downy 33.8oz Wrinkle Releaser Crisp Linen bottle with clean design.
Downy 9.7oz Wrinkle Releaser Aerosol Fresh Scent can with modern design.

Digital Design Expertise: Social Media, E-Commerce, & Brand Assets

With extensive experience in digital design, I’ve created a wide range of assets for the online space, including e-commerce platforms like Amazon and Walmart.com. My work includes designing social media graphics, display ads, brand stores, website elements, and more. From product listings to eye-catching visuals for digital campaigns, I ensure that all assets align with brand identity and engage customers effectively across digital touchpoints.

Branding & Small Business Design: Logos, Websites, and More

I specialize in helping small businesses establish strong visual identities through custom logo design, website layouts, and branding strategies. From concept to execution, I create unique, memorable logos and cohesive brand experiences that resonate with target audiences. Whether building a brand from the ground up or refreshing an existing one, my goal is to craft designs that stand out and drive success in the competitive marketplace.